8 Ways in which Digital Marketing can Boost Your Business

Without the implementation of a digital marketing strategy,  companies can hardly reach their growth goals. Why? There are at least eight ways in which online marketing helps drive a business:   # 1 – Focus efforts The effectiveness of online marketing is based on the segmentation of the target audience. Based on specific demographics, geographic regions, shopping habits and many more indicators, it is possible to plan campaigns and strategies aimed at a particular audience. This ensures that the message reaches the people indicated at the specific time. This is essential…

Impact of machine learning in logistics

Since the 60s   there has been talk of  artificial intelligence and its impact on socie dad . Since then the meaning of  AI  (acronym in English for  artificial intelligence ) has evolved,  machine learning being an aspect derived from artificial intelligence . But what exactly is machine learning? It is one of the branches of computer science that through a series of algorithms (instruction series) a machine can produce relevant conclusions.  Put simply, machines are able to learn  without having to program them to perform a certain action. Machine learning has been very useful in  various sectors of industry and commerce , with logistics being   one of the fields…