Without the implementation of a digital marketing strategy, companies can hardly reach their growth goals. Why? There are at least eight ways in which online marketing helps drive a business:
# 1 – Focus efforts
The effectiveness of online marketing is based on the segmentation of the target audience. Based on specific demographics, geographic regions, shopping habits and many more indicators, it is possible to plan campaigns and strategies aimed at a particular audience. This ensures that the message reaches the people indicated at the specific time.
This is essential in the digital marketing , as consumers face tons of information and publicity they overlook every day without the slightest contemplation.
# 2 – Allows presence where consumers remain
People spend much of their time connected to the Internet and make all kinds of purchases and transactions there. Paraguay, for example, is the Latin American country where social networks are used most (83% of the total population) . Therefore, a digital marketing strategy allows the company to interact with potential customers in those virtual spaces where they remain and consume all kinds of products and services.
# 3 – Increase the chances of converting potential customers
Digital marketing strategies allow you to send more qualified prospects to the sales department, which is why the chances of taking them to purchase are much greater.
This means that the members of the sales team do not waste time and resources with cold calls and actions with people who have no interest in buying.
# 4 – Facilitates brand positioning
Digital media marketing increases brand recognition, as long as they are characterized by well-developed content strategies and social media marketing campaigns in which interaction with the consumer is the basis of all action.
# 5 – Increase brand loyalty
Social networks, email marketing and automation platforms allow creating campaigns focused on loyalty to people who have made at least one purchase in the company.
This, when executed well, in addition to loyalty to the client makes it a free promoter of the brand, because it will make known its experience in the channels that are possible.
# 6 – Monitoring results and easy corrections
Tracking and measuring the results of marketing actions executed in digital media is very easy.
With data on the origin of traffic, conversion rates and bounce rates, among many more, it is possible to make the necessary adjustments to achieve the proposed objectives. For example, if a content is not obtaining the desired levels of interaction, it is simply edited and republished.
# 7 – Optimize the time of the marketing team
The best thing about online marketing is that many of your tasks can be automated. This allows the sales team to free themselves from jobs that are not very productive and focus on data analysis and creation of effective strategies.
# 8 – Reduce the marketing budget
Any strategy launched in digital media is much more efficient and economical than an advertising campaign in traditional media such as television, radio and newspapers.
Given the above and that 81% of buyers conduct online research before making a purchase , it is more than feasible to say that digital marketing is the best tool to drive a modern business.